Brand Foundations for Guiding Strategy

The most common strategy for marketing I see is imitation of other campaigns tactics on a trial and error basis. When the tactic works they keep at it, and this is how marketing works for many businesses: a haphazard assortment and sequence of tactics inspired by others with no strategic flow. When you deliver amazing products…

Content Marketing

Lets start this off with some transparency. What am I doing here? Content marketing! I found content marketing not too long ago, and realized that it is what I am all about and have been for the past eight years through my studies, community organizing, and work. Learning about it…